CANNES LIONS – THE ORGY OF EGOS
JEEEESUZ! They said Cannes was expensive and they’re fricking right. My Amex bill and it looks like Johnny Depp’s bar tab for Pirates. At least I’m in good company. My old boss the Dark Lord (aka Sir Martin Sorrell) said that the jury is out on whether WPP will attend next year following Publicis’ decision […]
Continue readingCANNES FILM FESTIVAL – A MASTERCLASS IN SEDUCTION
I’m so proud to be French… half French anyway. Ancient Mother hails from Bordeaux – the greatest wine region on the planet and famous for dessert, decadence and political treachery. My first holidays were on my uncle’s farm and seventies Côte d’Azur. That might have set the bar for all future travel: glamour, hedonism and alarmingly long lunches. Even […]
Continue readingLOSING THE ‘C’ WORD
CRAFT. Now that’s a word you don’t hear too often in agencies. (Unless you’re talking about craft beer.) While everyone’s getting artisanal about everything from ice cubes to vinyl to goat milk “bean to bar” chocolate, there seems to be a complete lack of it in advertising. Specifically, the lost craft of copywriting. We live in very […]
Continue readingLE SECRET DE COOL
How much cooler does that read in French. The business of cool is serious business but nobody ever says so. Because it’s just not cool to talk about cool. And yet… Please, please Mr Advertising Man, please make ME look cool! That’s the unspoken plea in virtually every creative brief since my first copywriting job for Leo Burnett in […]
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