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CLIENT TESTIMONIALS

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As a Treatment Writer, I've had the privilege of working with some wonderful clients. Here's what some of them have said about my work.


TESTIMONIALS FROM PITCHCRAFT STUDENTS:

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TESTIMONIALS FROM TREATMENT WRITING CLIENTS:

“Camels have humps. Paul has ideas. In a pinch you can eat a camel, but as you chew, you will quickly realize it is ideas that make the world go round and not camels. At JWT, Paul was my frenemy. He and I competed to win more awards. We both won more awards. We fought to outdo each other's copy. We outdid ourselves. Having Paul within cubicle-hailing distance was a blessing and curse as we whipped ourselves into a lather to come up with better headlines, better scripts, better tags. It was all rather exciting for everyone else, because while we were thus engaged, JWT doubled in size - due in no small part to Paul's prodigious output of award-winning work. When you hire him, you hire a brilliant mercenary. If Mossad trained creative directors they'd come out like Paul. I encourage you to drop him behind the enemy's lines and let him answer with his own. The results are guaranteed to be explosively satisfying.” - GAVIN BARRETT, Executive Creative Director and Owner/Founding Partner, barrettandwelsh

“In the art of making people buy things that they do not need or want it takes a certain amount of skill, visual language and articulation to deliver the killer blow. You add a splash of design, and sprinkling of stratergy and a dash of planning. You need a barrage of yes men and fluffers to prize the cash from the cold (dead on the inside) hands of the client. You need directors that think they are artists, you need producers that are tight rope walkers and a team of circa du soleil production jugglers. But before all of that - you need to win the fucking job. And in an age of tough budgets and harsh schedules, sometimes the director isn’t gonna write the treatment. Sometimes he/she is a fucking moron wearing a kings crown and can’t write the treatment. Either way, having Ghostwriter at your disposal is akin to Q having 007 ready to carry out the deeds that need to be done for the good of the empire. In a charismatic and timely fashion. I pay Ghostwriter to write my treatments, I win the work. It has been a simple and effective relationship.” - MATT M S NELSON CEO Green Bullet Films & Irresistible Films

"World's Top TVC Treatment Writer? - Damn right he Is! Known this guy 30 years and he's one of the few that can make your jaw drop with his work." - BRYN CHIMES, Chimes Consulting

"Paul’s written many, many jobs for me over the last six years - all highly complex, demanding and competitive. He’s always very helpful, easy to work with and definitely writes better than I do! At least in English 😉 He makes it feel effortless, isn’t it what separates the true professional from the amateur? He makes me look good!" - OLIVIER VENTURINI, film director

"I know Paul from his days as an advertising writer and creative director. He is a smart cookie who not only always got the brief, but knew when to challenge it. His experience in the world of writing commercials scripts, plus the work we did together in theatre comedy, makes him well qualified to take raw ideas and translate them into compelling, concise stories. If you can make it in 30 seconds you can make it in any format." - CHRIS KYME Creative Director, Kyme Chow Hong Kong 

"As a player in the creative field it can be a lonely pursuit at times. We can get stuck and bogged down in our own puddle. With Paul Regan knocking up a clear, concise and sexy job of our pitch treatment the project grew from a ripple to a perfect wave. For my next project, be it a novel, feature film or a stand alone business project, I will be stoked to have Paul’s magic input once again - providing I get invited to Cannes :)" - MATT INGLIS – Director, Tiger Tale, Australia.

"I have had the pleasure of working with Paul for a couple of projects, and he always comes in handy and very helpful. As a previous Agency Creative Head, Paul is skilled with knowledge of client's demand and also has rich experience with a vast variety of brands which calls for different areas of attention to specific details. Knowing Paul’s background, I can rest assured that when I brief Paul for a specific projects, we are always on the same page. I trust him to help and assist my directors to polish their work and make it presentable for the pitch. Paul is always on right on time, delivers his works to meet tight deadline, even during Cannes Lions and weekends! That's how professional he is!" - LYNNE LOO, Producer, D-Agent

"Paul Regan was a great copywriter, a great ECD and now he's a great treatment writer. His words are clever and his full blown treatments including image research, design and layout are really stunning. He has an innate understanding of the creative psyche, lives and breathes branding and knows how to talk to clients. Plus his knowledge of TV production is outstanding – I know, I taught him! When I need a slick TVC treatment written super fast, he’s the guy." - SERENE CHIU, Founder, Redorfe Asia

“Paul is a great person to work with. As a treatment writer, he is creative and imaginative yet effective, and a powerful team player. He produced great work when we were partners in Thailand, and also directed a great TVC to promote UK investment in Thailand – despite his natural antipathy to the Brits.” - RALPH KUGLERChairman & CEO Unilever Thailand, Laos and Cambodia

“Paul is the best example of a strong creative leader - challenging, innovative and pushing the boundaries. Paul was involved in the initial development of the WING brand and concept through his role at River Orchid. I always valued Paul's input and his treatment writing ability to help push our imagination to the point where WING will provide a great customer experience.” - BRAD JONESCEO  FinTech & Digital | Frontier Markets

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