GOODBYE STORYTELLING… HELLO STORYDOING.

Storydoing. There’s a word your spell check won’t recognise… yet. But think, what is your brand doing? ‘Storydoing’ is the latest buzzword I’ve unleashed on my director’s treatments. Agency creatives love it, It has a calming effect on account service and sends clients into paroxysms of pleasure normally associated with unfeasibly high focus group scores. As […]