SIX SELLS 💋

Not everything that happens in Vegas, stays in Vegas. At the London International Awards in Vegas last week, I caught up with an old colleague from Shanghai.
He reminded me that ‘雷劲’ was the Chinese translation of my name at JWT HK. It means “thunder power”. Well… it was a blast to have been part of the Great Guns #storiesin6 workshop with Unilever that brought the thunder at the Creative LIAisons training for a new generation of top creative talent.
In less than three hours, they created absolute killer 6 second ads.
Which one’s your favourite?

Paul Regan

Paul Regan is known as the world's #1 TVC Treatment Writer. He provides training, consulting, and director treatment writing services that win pitches for directors and production houses worldwide.