Creativity is not an act. It’s a habit.
I used to have more filthy habits than the Mother Superior when the plague was in town…. slowly that’s changed for the better. As part of my personal brand offensive, I’ve shot a video a day since Cannes and for the last 30 days been on the Whole 30 – kinda like keto for Kardashians.
Continue readingSITUATIONAL HAPPINESS
Pissed that your life isn’t on par with Dan Bilzerian? Or even a minor league Kardashian? Then fuck off social and get back into the real world and experience situational happiness. And be grateful for that!
Continue readingThe chances of making 5 years clean and sober are less than 3%.
8 YEARS DRUG, ALCOHOL & NICOTINE FREE. That’s 2,920 days without doing anything seriously naughty!
Continue readingA RED FLAG FOR ME
The dreaded ‘S’ word…. stress. Doesn’t exist, we create it ourselves. And we can damn well kill it too!
Continue readingADS ARE TO ART WHAT AIRLINE MEALS ARE TO FOOD
Art is different at 30,000 feet in a vacuum sealed, metal tube.
Continue readingCHECK UP FROM THE NECK UP
Your personal brand is what people say about you when you’re not in the room…. here’s how you can get a quick idea of what that might be.
Continue readingBe Exquisite To The Few
Polarisation as personal brand strategy and why it’s OK to be an arsehole.
Continue readingTHE 8th DEADLY SIN
Ever wondered what’s stopping you being the best version of yourself? What causes self sabotage? Doubt? Fear? Insecurity? Meet the “Noon Day Demon”. If you’re a creative, writer or artist, it will eat you ALIVE. Happily the solution is very simple…. some thoughts on how to wIn the eternal battle from Nikki Beach St Tropez.
Continue readingADVERTISING: THE ORIGINAL FAKE NEWS
Advertising is all about authenticity. Once you can fake that, you’ve got it made. My take from last week’s Cannes Lions last week was a lot of nonsense talked about values, purpose, and authenticity. Listening to these wankers, you might forget that the real purpose of ad campaigns is to sell more shoes, […]
Continue readingWTF IS A STORYTELLER?
What’s a story teller? I’ve met six in the last half hour at D&AD. Every time I get introduced to someone and ask, “what do you do?” They say, “Oh, I’m a storyteller”. It’s like being a copywriter isn’t good enough these days. Being a screenwriter, you can’t say that anymore. Gone are the content […]
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