LIAR LIAR – SOUL ON FIRE

Sees much but is rarely seen. Opens hearts, minds and arteries

THE $100,000 BED

LEADERSHIP SECRETS OF THE RUSSIAN MAFIA

SELF-ESTEEM – THE EMOTIONAL IMMUNE SYSTEM.

One thing I’d been putting off ages was getting testimonials from clients. That’s a tricky business when you’re a ghostwriter. The deal is, you get paid and they take the credit. Still… a friend reminded me of one of the greats facts in life, you don’t ask – you don’t get. I sent a polite […]

The future is here 🚀 it’s just unevenly distributed 💥

And cue fireworks. Happy New Year! January beckons, named for the Roman god of beginnings, transitions and endings. Janus, with his two faces, looks forwards and backwards. After a spectacular silly season, my New Year is traditionally the time for doing just that. 2017 was a freak of a year for me: very good and […]

Advertising’s own worst victims…

… are the people who make it. We all love to talk about ‘imposter syndrome’. In agencies. In consultancies. In studios. In AA meetings. In life. It’s rampant. Why? Because we’re all impostors. For most of my career, I wasn’t imaging that I was an impostor. I was one. Advertising is legalised fibbery. We make it […]

GOODBYE STORYTELLING… HELLO STORYDOING.

Storydoing. There’s a word your spell check won’t recognise… yet. But think, what is your brand doing? ‘Storydoing’ is the latest buzzword I’ve unleashed on my director’s treatments. Agency creatives love it, It has a calming effect on account service and sends clients into paroxysms of pleasure normally associated with unfeasibly high focus group scores. As […]

BERLIN PITCH KREIG … SOLVE PROBLEMS, BE HAPPY

Late summer means it’s time for my annual pilgrimage to one of my favourite towns where 50% of the population’s single, you can drink in the street 24 hours a day and it’s so safe you can get gold out of the ATMs. Apart from London, more than any other European city, Berlin is in […]

SECRETS TO WRITING CLEAN

Six years ago today, I felt worse than I’ve ever done. Stuck in a second rate production house, in a third world market, I felt like a first class fuck up. I knew drugs and alcohol were ruining my life. All the Singapore glory, HK glitz and Bangkok glamour had got up and gone. I […]

CONFESSIONS OF AN ADVERTSING HITMAN

UPCOMING SHOTS INTERVIEW: HOT SEAT WITH TV COMMERCIAL TREATMENT WRITER PAUL REGAN SHOTS: What are your thoughts on writing a winning a TV commercial treatment? Writing is telepathy: I’m sending my thoughts into your mind.  I know exactly what I wanted to see in a treatment when I was a creative director and how I could […]