One thing I’d been putting off ages was getting testimonials from clients.
That’s a tricky business when you’re a ghostwriter. The deal is, you get paid and they take the credit. Still… a friend reminded me of one of the greats facts in life, you don’t ask – you don’t get.
I sent a polite email to the nearest and dearest on my client list. One of the greatest joys of what I do is validation from happy clients. Every creative wants to feel that work their work has hit the spot. Especially with their peers. When a client thanks me or congratulates me for exceeding her expectations, I get a spike in serotonin that can last for a day. The results of that mail will last a lot longer than that.
“In the art of making people buy things that they do not need or want it takes a certain amount of skill, visual language and articulation to deliver the killer blow.
You add a splash of design, and sprinkling of strategy and a dash of planning. You need a barrage of yes men and fluffers to prize the cash from the cold (dead on the inside) hands of the client. You need directors that think they are artists, you need producers that are tight rope walkers and a team of Cirque Du Soleil production jugglers.
But before all of that – you need to win the fucking job.
And in an age of tough budgets and harsh schedules, sometimes the director isn’t gonna write the treatment. Sometimes he/she is a fucking moron wearing a kings crown and can’t write the treatment. Either way, having Paul at your disposal is akin to Q having 007 ready to carry out the deeds that need to be done for the good of the empire. In a charismatic and timely fashion.
I pay Paul to write my treatments, I win the work.
It has been a simple and effective relationship”.
MATT M S NELSON, Executive Producer & CEO, Irresistible & Green Bullet
“Paul’s written many, many jobs for me over the last six years – all highly complex, demanding and competitive. He’s always very helpful, easy to work with and definitely writes better than I do! At least in English 😉 He makes it feel effortless, isn’t it what separates the true professional from the amateur? He makes me look good!”
OLIVIER VENTURINI, film director
“As a player in the creative field it can be a lonely pursuit at times. We can get stuck and bogged down in our own puddle.
With Paul Regan knocking up a clear, concise and sexy job of our pitch treatment the project grew from a ripple to a perfect wave.
For my next project, be it a novel, feature film or a stand alone business project, I will be stoked to have Paul’s magic input once again – providing I get invited to Cannes :)”
MATT INGLIS – Director, Tiger Tale, Australia.
“I have had the pleasure of working with Paul for a couple of projects, and he always comes in handy and very helpful. As a previous Agency Creative Head, Paul is skilled with knowledge of client’s demand and also has rich experience with a vast variety of brands which calls for different areas of attention to specific details. Knowing Paul’s background, I can rest assured that when I brief Paul for a specific projects, we are always on the same page. I trust him to help and assist my directors to polish their work and make it presentable for the pitch. Paul is always on right on time, delivers his works to meet tight deadline, even during Cannes Lions and weekends! That’s how professional he is!”
LYNNE LOO, Producer, D-Agent
“Camels have humps. Paul has ideas. In a pinch you can eat a camel, but as you chew, you will quickly realize it is ideas that make the world go round and not camels. At JWT, Paul was my frenemy. He and I competed to win more awards. We both won more awards. We fought to outdo each other’s copy. We outdid ourselves. Having Paul within cubicle-hailing distance was a blessing and curse as we whipped ourselves into a lather to come up with better headlines, better scripts, better tags. It was all rather exciting for everyone else, because while we were thus engaged, JWT doubled in size – due in no small part to Paul’s prodigious output of award-winning work. When you hire him, you hire a brilliant mercenary. If Mossad trained creative directors they’d come out like Paul. I encourage you to drop him behind the enemy’s lines and let him answer with his own. The results are guaranteed to be explosively satisfying.”
GAVIN BARRETT, Creative Director and Owner/Founding Partner, barrettandwelsh