ADS ARE TO ART WHAT AIRLINE MEALS ARE TO FOOD

Art is different at 30,000 feet in a vacuum sealed, metal tube.

CHECK UP FROM THE NECK UP

Your personal brand is what people say about you when you’re not in the room…. here’s how you can get a quick idea of what that might be.

Be Exquisite To The Few

Polarisation as personal brand strategy and why it’s OK to be an arsehole.

THE 8th DEADLY SIN

Ever wondered what’s stopping you being the best version of yourself? What causes self sabotage? Doubt? Fear? Insecurity? Meet the “Noon Day Demon”. If you’re a creative, writer or artist, it will eat you ALIVE. Happily the solution is very simple…. some thoughts on how to wIn the eternal battle from Nikki Beach St Tropez.

ADVERTISING: THE ORIGINAL FAKE NEWS

Advertising is all about authenticity.    Once you can fake that, you’ve got it made.    My take from last week’s Cannes Lions last week was a lot of nonsense talked about values, purpose, and authenticity. Listening to these wankers, you might forget that the real purpose of ad campaigns is to sell more shoes, […]

WTF IS A STORYTELLER?

What’s a story teller?  I’ve met six in the last half hour at D&AD. Every time I get introduced to someone and ask, “what do you do?” They say, “Oh, I’m a storyteller”. It’s like being a copywriter isn’t good enough these days. Being a screenwriter, you can’t say that anymore. Gone are the content […]

THE MAGIC BULLET

This is my #1 pro tip… it works better than anything else.Yet why is it so few people use it?It’s a fear that many of us have – but few are willing to actually admit to. A fear of being “visible”… a fear of being a public persona.Here I help figure out why you might […]

I GOT SHOT IN BANGKOK

THE HONG KONG GOODBYE

WHERE TO WEAVE LOW PLOTS