Is this the new normal?
I don’t know about you but I’ve always wondered what the shit hitting the fan would look like. If a week is a long time in politics, then three days is a long time in a pandemic. This week I’m thinking about Pain and CourageLet’s do it… COURAGE Let’s start with a definition.The Ned […]
Continue readingTHE TREATMENT WRITER GUIDE TO BRANDING
As a treatment writer, I’m often asked how I treat brand values when I’m writing a treatment. Brands always been the mantra in advertising. But clients and advertising people have a very different view of bands to civilians… the people who are going to be watching the TV commercial. When you’re treatment writer, you need […]
Continue readingCreative LIAisons: Vegas style!
It was a blast to have been part of the Great Guns #storiesin6 workshop with Unilever that brought the thunder at the Creative LIAisons training for a new generation of top creative talent. In less than three hours, they created absolute killer 6 second ads. Creative LIAisons was conceived based on conversations between LIA and […]
Continue reading(SUIT UP + SHOW UP) x 3000
“You can’t think your way into right action, but you can act your way into right thinking.” is a foundation idea pinned by the man who started 12 step recovery. It’s a success principle that works in every aspect of life. It’s the idea that the neuroplasticity in our brains is caused not by thinking […]
Continue readingSIX SELLS 💋
Not everything that happens in Vegas, stays in Vegas. At the London International Awards in Vegas last week, I caught up with an old colleague from Shanghai.He reminded me that ‘雷劲’ was the Chinese translation of my name at JWT HK. It means “thunder power”. Well… it was a blast to have been part of […]
Continue readingTHE MOST PRECIOUS COMMODITY IN THE WORLD.
Is it time, money, freedom, something else? All those things are definitely important, but it turns out one of the most important things to cultivate is how and where you place your attention. In a noisy, crowded world with an abundance of information and things coming at us every day, it’s never been more important […]
Continue readingOnly 100 days left in 2019…
DISCIPLINE = FREEDOM (That’s the theory) But why are some things easier to be disciplined about than others. It comes down to how they rank in urgency and importance. Here’s the motivational matrix that works for me.
Continue readingCreative Copywriter
Personal brand is just like money, love and success; as a creative copywriter it’s one thing to make it… and quite another to keep it. I position myself as the creative’s creative. Working with directors and producers to win them more work and help them develop stronger, more vibrant personal brands. The mantra that drives […]
Continue readingWHAT A GREAT CREATIVE DIRECTOR DOES…
CD’s don’t just build brands… we build people. I’ve been helping clients build powerful personal brands. This is exactly what I tell them – and give them – in the first call. CLICK HERE to get my Top 10 Pro Tips.
Continue readingMY #1 LIFE LESSON
Wisdom is the blend of love and intelligence. I don’t know about that but I do know this. The mind is a wonderful servant but a terrible master… control it or it will control you.
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