ADVERTISING: THE ORIGINAL FAKE NEWS
Advertising is all about authenticity. Once you can fake that, you’ve got it made. My take from last week’s Cannes Lions last week was a lot of nonsense talked about values, purpose, and authenticity. Listening to these wankers, you might forget that the real purpose of ad campaigns is to sell more shoes, […]
Continue readingWTF IS A STORYTELLER?
What’s a story teller? I’ve met six in the last half hour at D&AD. Every time I get introduced to someone and ask, “what do you do?” They say, “Oh, I’m a storyteller”. It’s like being a copywriter isn’t good enough these days. Being a screenwriter, you can’t say that anymore. Gone are the content […]
Continue readingTHE MAGIC BULLET
This is my #1 pro tip… it works better than anything else.Yet why is it so few people use it?It’s a fear that many of us have – but few are willing to actually admit to. A fear of being “visible”… a fear of being a public persona.Here I help figure out why you might […]
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